Adidas: Using creative narratives to build brand equity - MARKETING Magazine Asia
Consumer Based Brand Equity Survey - Nike and Adidas (Shoes)
An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali
Keller's Brand equity Model – CBBE Model - Brand Equity Pyramid
Adidas Brand Study
Adidas Brand Study
How Adidas is using creative narratives to build brand equity
Part IV | Nike Vs. Under Armour
CBBE Adidas by Irene Spronk
How Adidas is using creative narratives to build brand equity
How the Adidas app rewards loyal customers - Think with Google
Adidas (Case Study)
Adidas Brand Value & Company Profile | Brandirectory
Adidas plans to sell struggling Reebok brand, Marketing & Advertising News, ET BrandEquity
PDF) Equity in corporate co-branding: The case of Adidas and the All Blacks
Adidas brand equity increases to over five billion euros
What is Brand Equity? | The Branding Journal
PDF) Measuring customer-based brand equity: Empirical evidence from the sportswear market in China
Branding Fundamentals: all you need to know about Brand, Brand Equity, Brand Identity, Value Proposition and Brand Position. | by Vugar Mehdiyev | Medium
Nike vs. Adidas: CBBE of Nike and Adidas part 3
